Levi's wearable technology

Levi’s become the latest brand to embrace wearable technology

The latest wave of wearable technology is about to embrace classic American style as Google I/O 2015 announce its exclusive partnership with Levi’s to launch wearable clothing technology next year. Google’s Advanced Technology and Projects team have designed a brand new type of yarn which is”conductive” and so can be woven into fabrics. They are referring to this new material as “Jacquard.” Continue reading

3d printing of clothes

Electrolooms 3D fabrics

3D printing will in future be a part of everyday life and we could potential be using it to create anything we need. Electroloom are taking real steps towards this future vision as it was designed to create 3D fabrics in the same way you can now print everyday objects without the need for sewing. Continue reading

Volumental’s fascinating future of shoes

The future of shoe shopping looks set to change. The lines between technology and fashion continue to blur and the latest technology could be set to transform the world of shoes. Imagine a future where you enter a shoe shop and the retailer already knows your exact size. No more trying on dozens of shoes to find the right pair, sounds good to me! Continue reading

New York Natural History Museum

Nature’s own design

After a trip to the Butterfly Conservatory at the American museum of Natural History this weekend, I was blown away by the true beauty of nature. As a designer I couldn’t help but be I pressed by the complexity of the design of the butterfly and understand now why fashion and technology are looking to these beautiful creatures for inspiration.

Continue reading

Fitbit Tory burch

How can Fitbit reduce the number of their device drop off rates by building on key areas missed following their recent collaboration with Tory Burch?

From a longevity point of view, figures from a study carried out by Endeavour Partners show the alarming rate at which current consumers of Fitbit’s wearable devices drop off in the first 6 months with over third of individuals choosing to no longer use it. These people who were once motivated spend their money on Fitbit’s devises have found the product to be lacking in on-going considerations, in effect, the novelty wore off. Fitbit’s consumers are failing to find the value in such designs which could be resolved by focusing on 2 key areas more extensively;

  • Integrated their device in to their consumer’s daily routine.
  • Using the right materials so the device is fashionable, allows for the technology and is perceived to be worth its cost.

Continue reading