Design thinking

What is design thinking?

As part of my Masters degree in Strategic Design and Management at Parsons we constantly use the process of design thinking. When starting classes we heard a lot of buzz words or phrases to explain this process, it uses a range of ‘research methods’, it ‘uses ideation processes’, it ‘uses theoretical frameworks’ and ‘it helps us to identify areas of opportunity’. I needed this explaining in simple English so here is how I’d explain it to my younger self on my first day of university. Continue reading

Ralph Lauren Parsons

Ralph Lauren talks to us, Parsons students

Iconic American fashion powerhouse, Ralph Lauren gave an inspiring talk at Parsons as part of the ‘At Parsons Table’ talks with by Paul Goldberger and I was lucky enough to see him speak.

Ralph Lauren is a huge name in fashion design and seems fashion line embody the wholesome American image which many aspire to worldwide. When he walked on stage at the auditorium he was wearing a brown suede fringed jacket, worn jeans, walking boots, a white polo shirt and a heavy metal belt. He exuded the exact style that thousands try to emulate in wearing his clothes.

Stay in the and believe in yourself
– Ralph Lauren speaking at Parsons 

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Parsons the new school for design

Parsons named best college for Art & Design

The New Schools’ Parsons School of Design has been named the best college for art and design in the country and second in the world for that category. These results were revealed by Quacquarelli Symonds World University Rankings. Continue reading

The $5 challenge

The idea

Myself and a team of 3 other girls were recently given the challenge (whilst studying Strategic Design Management at Parsons) to make as much money as possible in 2 hours with just $5 seed money. Was this possible and how should we go about doing this? Continue reading

The Art of storytelling

Yesterday I was lucky enough to attend a talk by the sensational Robert Wong, co-founder and Chief creative officer of Google Creative Lab. He spoke candidly about his dislike of technology and design yet made the point that when both are done well they don’t feel like technology or design instead they feel easy, intuitive and in a sense go unnoticed. Continue reading