Design thinking

What is design thinking?

As part of my Masters degree in Strategic Design and Management at Parsons we constantly use the process of design thinking. When starting classes we heard a lot of buzz words or phrases to explain this process, it uses a range of ‘research methods’, it ‘uses ideation processes’, it ‘uses theoretical frameworks’ and ‘it helps us to identify areas of opportunity’. I needed this explaining in simple English so here is how I’d explain it to my younger self on my first day of university. Continue reading