“If design firms choose to continue moving in the same direction they used to over the last two decades, they will be extinct soon.” — Tenny Pinheiro
I recently read Tenny Pinheiro’s ‘The Design Firm Is (Walking) Dead’ article which talks about how small and medium design firms are being lost to huge corporate companies looking to bring this skill in-house. He makes the argument for how this new trend is causing the loss of independent design firms believing that, in effect, design itself will suffer. Continue reading
‘It is hard to say what today’s dreams are, they seem to have been downgraded to hopes’ — Speculative Everything: Design, Fiction, and Social Dreaming by Anthony Dunne and Fiona Raby
I agree we need to dream so that design today can have the same impact that it did throughout the twentieth century. Dunne and Raby speak about how imagination needs to flow freely to have the impact in design that can change the world, or at least a part of it. They believe that most designers today operate in what they believe to be probable, reality has a ‘grip on our imagination’ and therefore we are no longer dreaming big. Continue reading
The latest wave of wearable technology is about to embrace classic American style as Google I/O 2015 announce its exclusive partnership with Levi’s to launch wearable clothing technology next year. Google’s Advanced Technology and Projects team have designed a brand new type of yarn which is”conductive” and so can be woven into fabrics. They are referring to this new material as “Jacquard.” Continue reading
As part of my Masters degree in Strategic Design and Management at Parsons we constantly use the process of design thinking. When starting classes we heard a lot of buzz words or phrases to explain this process, it uses a range of ‘research methods’, it ‘uses ideation processes’, it ‘uses theoretical frameworks’ and ‘it helps us to identify areas of opportunity’. I needed this explaining in simple English so here is how I’d explain it to my younger self on my first day of university. Continue reading
3D printing will in future be a part of everyday life and we could potential be using it to create anything we need. Electroloom are taking real steps towards this future vision as it was designed to create 3D fabrics in the same way you can now print everyday objects without the need for sewing. Continue reading
The future of shoe shopping looks set to change. The lines between technology and fashion continue to blur and the latest technology could be set to transform the world of shoes. Imagine a future where you enter a shoe shop and the retailer already knows your exact size. No more trying on dozens of shoes to find the right pair, sounds good to me! Continue reading
Last year the company Embrace caught my eye with their imaginative logo re-design for Satro and they have once again shown what great branding can look like.
Brand and digital agency Embrace have created the brand identity and strategy for new marketing analytics company Gain Theory. The creative director talks about how they use Design Thinking (a process we follow in my Masters at Parsons) to create this transformative new look.