Levi's wearable technology

Levi’s become the latest brand to embrace wearable technology

The latest wave of wearable technology is about to embrace classic American style as Google I/O 2015 announce its exclusive partnership with Levi’s to launch wearable clothing technology next year. Google’s Advanced Technology and Projects team have designed a brand new type of yarn which is”conductive” and so can be woven into fabrics. They are referring to this new material as “Jacquard.” Continue reading

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3d printing of clothes

Electrolooms 3D fabrics

3D printing will in future be a part of everyday life and we could potential be using it to create anything we need. Electroloom are taking real steps towards this future vision as it was designed to create 3D fabrics in the same way you can now print everyday objects without the need for sewing. Continue reading

Ralph Lauren Parsons

Ralph Lauren talks to us, Parsons students

Iconic American fashion powerhouse, Ralph Lauren gave an inspiring talk at Parsons as part of the ‘At Parsons Table’ talks with by Paul Goldberger and I was lucky enough to see him speak.

Ralph Lauren is a huge name in fashion design and seems fashion line embody the wholesome American image which many aspire to worldwide. When he walked on stage at the auditorium he was wearing a brown suede fringed jacket, worn jeans, walking boots, a white polo shirt and a heavy metal belt. He exuded the exact style that thousands try to emulate in wearing his clothes.

Stay in the and believe in yourself
– Ralph Lauren speaking at Parsons 

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Volumental’s fascinating future of shoes

The future of shoe shopping looks set to change. The lines between technology and fashion continue to blur and the latest technology could be set to transform the world of shoes. Imagine a future where you enter a shoe shop and the retailer already knows your exact size. No more trying on dozens of shoes to find the right pair, sounds good to me! Continue reading

Embrace designs for Gain Theory

Gain Theory Embrace great design

Last year the company Embrace caught my eye with their imaginative logo re-design for Satro and they have once again shown what great branding can look like. 


  

 

Brand and digital agency Embrace have created the brand identity and strategy for new marketing analytics company Gain Theory. The creative director talks about how they use Design Thinking (a process we follow in my Masters at Parsons) to create this transformative new look.


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Wearable technology becomes a minimalist bag

The wearable fashion trend continues to make its way into the fashion industry and this latest ‘HiSmart’ bag by lepow is no exception. Continue reading

sneaker designs

Now everyone can design a pair of sneakers

For all those aspiring shoe designers out there there will soon be the perfect platform to showcase your ideas and talent. Pensole Footwear Design Academy and Rooy have just secured $4 million to build a new platform that will allow budding designers to showcase their ideas as well as receiving free education.

It’s Quirky for sneakers
– Pensole founder D’Wayne Edwards and former design director for Nike’s Air Jordan brand

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