Have we stopped dreaming?

‘It is hard to say what today’s dreams are, they seem to have been downgraded to hopes’ — Speculative Everything: Design, Fiction, and Social Dreaming by Anthony Dunne and Fiona Raby

I agree we need to dream so that design today can have the same impact that it did throughout the twentieth century. Dunne and Raby speak about how imagination needs to flow freely to have the impact in design that can change the world, or at least a part of it. They believe that most designers today operate in what they believe to be probable, reality has a ‘grip on our imagination’ and therefore we are no longer dreaming big. Continue reading

design thinking workshop

Can Design Thinking exist in my world outside University?

Workshopping is a process that we are constantly encourage to do as part of design thinking in my Strategic design and management degree at Parsons. I enjoy participating in these process, I find filling a board full of colourful post-its extremely therapeutic but in entering back in to the world of academia after 7 years in the web design industry I had to question if these methods could work in the REAL world? My world?


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web conversions

Can the UK medical database become electronic and can the concerns of the public and medical professionals over security be overcome?

The UK Government have recently announced plans that will allow British citizens to be able to access their own health data from April 2015. The plans could mark the start of a revolution in how health data may be used, marking a move away from the current approachin which a patient’s medical records are solely kept by the agency providing the care. Continue reading

Fitbit Tory burch

How can Fitbit reduce the number of their device drop off rates by building on key areas missed following their recent collaboration with Tory Burch?

From a longevity point of view, figures from a study carried out by Endeavour Partners show the alarming rate at which current consumers of Fitbit’s wearable devices drop off in the first 6 months with over third of individuals choosing to no longer use it. These people who were once motivated spend their money on Fitbit’s devises have found the product to be lacking in on-going considerations, in effect, the novelty wore off. Fitbit’s consumers are failing to find the value in such designs which could be resolved by focusing on 2 key areas more extensively;

  • Integrated their device in to their consumer’s daily routine.
  • Using the right materials so the device is fashionable, allows for the technology and is perceived to be worth its cost.

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The $5 challenge

The idea

Myself and a team of 3 other girls were recently given the challenge (whilst studying Strategic Design Management at Parsons) to make as much money as possible in 2 hours with just $5 seed money. Was this possible and how should we go about doing this? Continue reading

web conversions

Design in business: Alpha versus Beta

I recently read ‘The fall of the Alphas’ by Dana Ardi, which is a look in to today’s business environments. It talks about how the hierarchical system should be a thing if the past and make way for the new Beta system which promotes communication, collaboration and curation. Continue reading

How Apple shows design rather than technology is the route to success.

Design is not just what it looks like and feels like. Design is how it works.
– Steve Jobs

Many leading companies today are starting to realise that design led, rather than technology driven, products is what will drive a business forward and make them successful. Many believe this to be the key to Apple’s success rather than just their great technology. Continue reading