Volumental’s fascinating future of shoes

The future of shoe shopping looks set to change. The lines between technology and fashion continue to blur and the latest technology could be set to transform the world of shoes. Imagine a future where you enter a shoe shop and the retailer already knows your exact size. No more trying on dozens of shoes to find the right pair, sounds good to me! Continue reading

Fitbit Tory burch

How can Fitbit reduce the number of their device drop off rates by building on key areas missed following their recent collaboration with Tory Burch?

From a longevity point of view, figures from a study carried out by Endeavour Partners show the alarming rate at which current consumers of Fitbit’s wearable devices drop off in the first 6 months with over third of individuals choosing to no longer use it. These people who were once motivated spend their money on Fitbit’s devises have found the product to be lacking in on-going considerations, in effect, the novelty wore off. Fitbit’s consumers are failing to find the value in such designs which could be resolved by focusing on 2 key areas more extensively;

  • Integrated their device in to their consumer’s daily routine.
  • Using the right materials so the device is fashionable, allows for the technology and is perceived to be worth its cost.

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London Fashion Week’s fashionable lunch

London fashion week looks to be full of surprises and its latest quirky creation is a designer bag that doubles up as a lunchbox making food that little more fashionable. Continue reading

Is the wearable technology trend starting to take off?

Hot on the heels of the wearable technology trend that’s continuing to emerge is Opening Ceremony’s MICA bracelet. Unveiled at New York Fashion Week it follows the likes of Rebecca Minkoff, Apple and Tory Burch into the exciting world of stylish digital devices.

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Glamorous yet fun bag designs

Newly available to purchase from the Spring/Summer ’14 collection for Anya Hindmarch is the custard cream bag, a sexy gold bag that looks good enough to eat.

Her recent collection is glamorous yet fun with a celebrity price tag to boot.

With A-list clients snapping up her tongue-in-cheek designs I’m sure this beautiful piece will replace her popular crisp packet bag as the current must have bag.