The future of shoe shopping looks set to change. The lines between technology and fashion continue to blur and the latest technology could be set to transform the world of shoes. Imagine a future where you enter a shoe shop and the retailer already knows your exact size. No more trying on dozens of shoes to find the right pair, sounds good to me! Continue reading
From a longevity point of view, figures from a study carried out by Endeavour Partners show the alarming rate at which current consumers of Fitbit’s wearable devices drop off in the first 6 months with over third of individuals choosing to no longer use it. These people who were once motivated spend their money on Fitbit’s devises have found the product to be lacking in on-going considerations, in effect, the novelty wore off. Fitbit’s consumers are failing to find the value in such designs which could be resolved by focusing on 2 key areas more extensively;
- Integrated their device in to their consumer’s daily routine.
- Using the right materials so the device is fashionable, allows for the technology and is perceived to be worth its cost.
London fashion week looks to be full of surprises and its latest quirky creation is a designer bag that doubles up as a lunchbox making food that little more fashionable. Continue reading
Newly available to purchase from the Spring/Summer ’14 collection for Anya Hindmarch is the custard cream bag, a sexy gold bag that looks good enough to eat.
Her recent collection is glamorous yet fun with a celebrity price tag to boot.