Creating basic online growth

As part of my Masters in Parsons I looked into how to grow an online community. So I have created a simple tool Kit Continue reading

Design thinking

What is design thinking?

As part of my Masters degree in Strategic Design and Management at Parsons we constantly use the process of design thinking. When starting classes we heard a lot of buzz words or phrases to explain this process, it uses a range of ‘research methods’, it ‘uses ideation processes’, it ‘uses theoretical frameworks’ and ‘it helps us to identify areas of opportunity’. I needed this explaining in simple English so here is how I’d explain it to my younger self on my first day of university. Continue reading

Embrace designs for Gain Theory

Gain Theory Embrace great design

Last year the company Embrace caught my eye with their imaginative logo re-design for Satro and they have once again shown what great branding can look like. 



Brand and digital agency Embrace have created the brand identity and strategy for new marketing analytics company Gain Theory. The creative director talks about how they use Design Thinking (a process we follow in my Masters at Parsons) to create this transformative new look.

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Amazon venture offline

When most retail companies today are shifting most of their focus from offline to online Amazon have done the complete opposite. I believe that the two areas need to come together more fluidly so that the full shopping experience is a mixture of the two rather than being treated as separate entities so it will be interesting to see how Amazon deals with this. Continue reading


The importance of speaking the language of business

What designers need to learn, and this is the most important thing, is the language of the business world. Only by learning that language can you effectively voice the argument for design

– Peter Gorb

Woto’s wonderful job listing

Throwing away the guidelines on how to write a job listing, Woto have advertised their latest position in a way never seen before making me stop and read it even though I’m not looking for a job.

Their job listing is written entirely in code so that they know those applying can understand and are adept at coding.

This fabulous job description is clever and engaging and will no doubt impress and engage their target market whilst those who don’t understand it won’t pay much attention. It also shows that the company itself is different, they think outside the box, and advertises London based company Woto in a way unlike any usual job description would. This great way of advertising the company emphasises why a prospective employee would want to work for them.

Could social media save Italian football?

Every since the match fixing scandal, Italian football’s reputation has been in tatters leading to it quickly fall behind its European counter parts. Yet they could have a secret weapon up their sleeve that they their rivals have yet to fathom, social media. Continue reading