Can the death of design firms be a good thing?

“If design firms choose to continue moving in the same direction they used to over the last two decades, they will be extinct soon.” — Tenny Pinheiro

I recently read Tenny Pinheiro’s ‘The Design Firm Is (Walking) Dead’ article which talks about how small and medium design firms are being lost to huge corporate companies looking to bring this skill in-house. He makes the argument for how this new trend is causing the loss of independent design firms believing that, in effect, design itself will suffer. Continue reading


Have we stopped dreaming?

‘It is hard to say what today’s dreams are, they seem to have been downgraded to hopes’ — Speculative Everything: Design, Fiction, and Social Dreaming by Anthony Dunne and Fiona Raby

I agree we need to dream so that design today can have the same impact that it did throughout the twentieth century. Dunne and Raby speak about how imagination needs to flow freely to have the impact in design that can change the world, or at least a part of it. They believe that most designers today operate in what they believe to be probable, reality has a ‘grip on our imagination’ and therefore we are no longer dreaming big. Continue reading

Design thinking

What is design thinking?

As part of my Masters degree in Strategic Design and Management at Parsons we constantly use the process of design thinking. When starting classes we heard a lot of buzz words or phrases to explain this process, it uses a range of ‘research methods’, it ‘uses ideation processes’, it ‘uses theoretical frameworks’ and ‘it helps us to identify areas of opportunity’. I needed this explaining in simple English so here is how I’d explain it to my younger self on my first day of university. Continue reading

design thinking workshop

Can Design Thinking exist in my world outside University?

Workshopping is a process that we are constantly encourage to do as part of design thinking in my Strategic design and management degree at Parsons. I enjoy participating in these process, I find filling a board full of colourful post-its extremely therapeutic but in entering back in to the world of academia after 7 years in the web design industry I had to question if these methods could work in the REAL world? My world?


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Why McNulty believes the Apple Watch is mostly a fashion accessory

Martin McNulty believes that the Apple watch is  a poor product that doesn’t feel like something Steve jobs would create. What’s more he suggests that the watch will be more of a fashion accessory or vanity product than a useful piece of technology shown by its future appearance in Vogue’s September issue.

If he is indeed right about this product being more in the fashion world then will the average fashion lover really be willing to pay $300 for a fashion accessory that is neither creative nor fashion forward in its design. It is beautifully crafted, that isn’t in question, but is it cutting edge enough to truly embrace the fashion angle, only time will tell…

web conversions

Can the UK medical database become electronic and can the concerns of the public and medical professionals over security be overcome?

The UK Government have recently announced plans that will allow British citizens to be able to access their own health data from April 2015. The plans could mark the start of a revolution in how health data may be used, marking a move away from the current approachin which a patient’s medical records are solely kept by the agency providing the care. Continue reading

Fitbit Tory burch

How can Fitbit reduce the number of their device drop off rates by building on key areas missed following their recent collaboration with Tory Burch?

From a longevity point of view, figures from a study carried out by Endeavour Partners show the alarming rate at which current consumers of Fitbit’s wearable devices drop off in the first 6 months with over third of individuals choosing to no longer use it. These people who were once motivated spend their money on Fitbit’s devises have found the product to be lacking in on-going considerations, in effect, the novelty wore off. Fitbit’s consumers are failing to find the value in such designs which could be resolved by focusing on 2 key areas more extensively;

  • Integrated their device in to their consumer’s daily routine.
  • Using the right materials so the device is fashionable, allows for the technology and is perceived to be worth its cost.

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