Embrace designs for Gain Theory

Gain Theory Embrace great design

Last year the company Embrace caught my eye with their imaginative logo re-design for Satro and they have once again shown what great branding can look like. 



Brand and digital agency Embrace have created the brand identity and strategy for new marketing analytics company Gain Theory. The creative director talks about how they use Design Thinking (a process we follow in my Masters at Parsons) to create this transformative new look.

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Imitation is the highest form of flattery…

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Legends of the fall

Rodger Federer and Michael Jordan have lots in common. Both are icons who are considered the greatest ever to grace their respective sports. Both superstars have also made their living gliding across their respective courts steamrolling all in front of them. Continue reading

Delicious restaurant delivers on design

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