Last year the company Embrace caught my eye with their imaginative logo re-design for Satro and they have once again shown what great branding can look like.
Brand and digital agency Embrace have created the brand identity and strategy for new marketing analytics company Gain Theory. The creative director talks about how they use Design Thinking (a process we follow in my Masters at Parsons) to create this transformative new look.
Gone are the days of boring packaging, great packaging needs to stand out on the shelves and grab the attention of the consumer. Here are 5 examples of products that do just that and show how truly innovative and exciting packaging design can be. Continue reading
Very interesting article, I fully agree with the principles and I believe if many of today’s brands followed these simple steps they would reap the rewards.
Every since the match fixing scandal, Italian football’s reputation has been in tatters leading to it quickly fall behind its European counter parts. Yet they could have a secret weapon up their sleeve that they their rivals have yet to fathom, social media. Continue reading
IKEA Singapore have shown that their marketing team have a sense of humour with the release of their latest advert for their 2015 catalogue that introduces the revolutionary new concept of the bookbook™. ‘Not an ebook, or a digital book. A bookbook™.’ Continue reading
Rodger Federer and Michael Jordan have lots in common. Both are icons who are considered the greatest ever to grace their respective sports. Both superstars have also made their living gliding across their respective courts steamrolling all in front of them. Continue reading
Proving that today’s restaurants need to bring more to that table than just fantastic tasting food, Le Pain Français sur L’Avenue Bistro and Café show that great design can help to transform any experience. Continue reading