Perfect Packaging

Gone are the days of boring packaging, great packaging needs to stand out on the shelves and grab the attention of the consumer. Here are 5 examples of products that do just that and show how truly innovative and exciting packaging design can be. Continue reading


High-top designs from [back to] the future

When Marty McFly was transported from 1985 to the futuristic 2015 in Back to the Future II he gave us a glimpse of how fantastic this world could be with hover boards, flying cars and lace up shoes. Whilst hover boards and flying cars are not quite a reality the self-lacing shoes could soon be brought to life by Nike. Continue reading

web conversions

Can the UK medical database become electronic and can the concerns of the public and medical professionals over security be overcome?

The UK Government have recently announced plans that will allow British citizens to be able to access their own health data from April 2015. The plans could mark the start of a revolution in how health data may be used, marking a move away from the current approachin which a patient’s medical records are solely kept by the agency providing the care. Continue reading

Fitbit Tory burch

How can Fitbit reduce the number of their device drop off rates by building on key areas missed following their recent collaboration with Tory Burch?

From a longevity point of view, figures from a study carried out by Endeavour Partners show the alarming rate at which current consumers of Fitbit’s wearable devices drop off in the first 6 months with over third of individuals choosing to no longer use it. These people who were once motivated spend their money on Fitbit’s devises have found the product to be lacking in on-going considerations, in effect, the novelty wore off. Fitbit’s consumers are failing to find the value in such designs which could be resolved by focusing on 2 key areas more extensively;

  • Integrated their device in to their consumer’s daily routine.
  • Using the right materials so the device is fashionable, allows for the technology and is perceived to be worth its cost.

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