Theatrical Whisky

Food design studio Bompas & Parr have created the ultimate theatrical experience to liven up whisky tasting. The Flavour Conductor uses a church organ that helps to enhance the different flavours whilst whisky drinking.

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Designed for scotch whisky brand Johnnie Walker Blue Label, The Flavour Conductor produces sounds and light effects during an immersive performance with the intention of stimulating six distinct tastes for audience members sipping the drink.

During a performance of Symphony in Blue, the effect on the audience is compelling, and it really does help you pick apart the rare depth and character of Johnnie Walker Blue Label,
– Harry Parr, studio co-founder

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Making the art of whisky drinking into such a full experience will hopefully help to bring the drink to more people, making it a great marketing device.

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