The Art of storytelling

Yesterday I was lucky enough to attend a talk by the sensational Robert Wong, co-founder and Chief creative officer of Google Creative Lab. He spoke candidly about his dislike of technology and design yet made the point that when both are done well they don’t feel like technology or design instead they feel easy, intuitive and in a sense go unnoticed.

His inspirational talk started with a short video about the art of storytelling something that I believe is often lost amongst the technology and hype of moden products or services. Beautiful and simple is nicely displays the importance of design from a totally new angle in today’s technology led world.

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