When most retail companies today are shifting most of their focus from offline to online Amazon have done the complete opposite. I believe that the two areas need to come together more fluidly so that the full shopping experience is a mixture of the two rather than being treated as separate entities so it will be interesting to see how Amazon deals with this.
According to a story in the Wall Street Journal, the store will be opening in time for the Christmas shopping period, near the sensational Macy’s department store, West 34th Street.
Amazon believe that in creating a physical store it will allow them to “connect with customers in the physical world” which shows that they feel this is something the need to do in today’s market.
The space itself will be used as a “mini warehouse” which will be primarily used for customers to pick up online orders and return or exchange products bought online. It will be interesting to see how their venture in to the physical world develops.