IKEA Singapore have shown that their marketing team have a sense of humour with the release of their latest advert for their 2015 catalogue that introduces the revolutionary new concept of the bookbook™. ‘Not an ebook, or a digital book. A bookbook™.’
Their tongue-in-cheek adverts follows the promotional, graphical style of Apple to advertise a tactile, touch “book” technology in such a way that shows no matter how technologically advance something’s get the traditional way is sometimes the best.
According to the ad: “There are no cables, it comes fully charged, and the battery life is eternal” and has a “navigation based on tactile touch technology that you can actually feel!”
I love this genius piece of marketing that gives the nod of approval from one market leader to another.