The Primal Kitchen graphics

Caveman creative

The Primal kitchen have gone back to basics, caveman basics, with their new food range based of early man’s diet. To compliment this high protein food Midday have created a brand identity and packaging that reflect the style and graphics of the time.


We thought about where the “primal kitchen” would have been – it would have been in the home cave.

– Will Gladden, Midday co-founder

Their cave painting style of graphics of spears, mammoths and caves are beautifully executed with strong, bold fonts to match, creating a thoroughly modern piece of prehistoric inspired design.


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