The Primal kitchen have gone back to basics, caveman basics, with their new food range based of early man’s diet. To compliment this high protein food Midday have created a brand identity and packaging that reflect the style and graphics of the time.
We thought about where the “primal kitchen” would have been – it would have been in the home cave.
– Will Gladden, Midday co-founder
Their cave painting style of graphics of spears, mammoths and caves are beautifully executed with strong, bold fonts to match, creating a thoroughly modern piece of prehistoric inspired design.