Google Ara

Create your ideal phone with Google

The Google Ara, designed for Google by New Deal Design, uses a ‘build-your-own’ concept to create something truly unique and individual, giving the user the perfect phone for them.

It has many different component types that can be added or removed depending on what is needed by each person and uses an endoskeleton to hold the swappable modules.


The result is something that can keep up with the fast moving world of mobile gadgets, so whether you want simply a stylish looking phone or the latest technology in your hand, this could be the phone for you.


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