The Wizarding World of Harry Potter

Muggle company MinaLima create magical design

The Wizarding World of Harry Potter at Florida’s Universal Studios has had a design make-over courtesy of MinaLima who have created new graphics for the theme park.

Our task was to help tell the story by virtue of graphic pointers.

–          Miraphora Mina, co-founder of MinaLima

The Wizarding World of Harry Potter

MinaLima, who worked on the graphics for all eight films, have transformed street signs, window displays and posters with the use of simple but strong fonts and beautifully executed illustrations.

Key to creating this “world” was trying to give individual personality to each shop or advertisement, and yet allowing them to all sit harmoniously as a unique, extraordinary environment.

–          Miraphora Mina, co-founder of MinaLima

The Wizarding World of Harry Potter

These small but magical graphical touches help to transform the theme park into much more authentic and believable world for wizards.

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