The Naked Grouse have unveiled a new label-less bottle design that reflects their high-end product to perfection. Their Blended scotch is a ‘simple, great tasting, premium spirit’ and their bottle is exactly the same.
The simple, new design has the brands emblem in glass as part of the bottle itself and combined with its cardboard and string neck tag says to the consumer premium craftsmanship just like the drink.
We are very proud of the collaborative effort and innovative processes behind the making of The Naked Grouse and feel it’s important for us to engage with our target consumer and celebrate the growing interest in artisan craft brands in the UK.
– Johna Penman, marketing controller for Maxxium UK, distributor of The Naked Grouse.