Erdem have recently relaunched their online website and Erdem Moralioglu has shared his thoughts on what a good e-commerce site should do leading to the transformation of their online platform.
“Make it feel personal – that whole idea of the show, take the customer backstage, give a behind-the-scenes feel.”
“It should be legible and also easy to navigate. That’s so important for a website.”
“Offer something special. This is a direct platform to offer exclusive pieces, a few more than usual. I love the idea of being able to offer something different and to different people.”
– Erdem Moralioglu