icon design

SomeOne give Southeastern rail a helping hand

SomeOne hope their helping hand concept will bring better communication between the passenger and Southeastern rail with their clever use of icons to help guide the customer.

Beautiful, simple and clever design.

‘By introducing a variety of sleeves and objects, each representing a different customer, member of staff or action, the hand can constantly adapt to any communication. It allows every piece of information to be presented uniquely, tailored according to the subject, whilst sitting in a distinctly Southeastern brand world.’

–          SomeOne’s designer Paul Ransom.

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