Mulberry’s marketing mistake

Good news for all you handbag lovers like me that don’t have Beyoncé’s bank balance.

BBC news have reported that Mulberry are bringing back their lower priced bags after a profit plunder following a misguided strategy showing that even great brands from time to time get it wrong.

These results, which will come as no surprise, show that Mulberry continues to suffer the consequences of its misguided strategy to align itself with the ultra-luxury likes of Prada and Fendi,”

– Retail research firm Conlumino.


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