Mulberry’s marketing mistake

Good news for all you handbag lovers like me that don’t have Beyoncé’s bank balance.

BBC news have reported that Mulberry are bringing back their lower priced bags after a profit plunder following a misguided strategy showing that even great brands from time to time get it wrong.

These results, which will come as no surprise, show that Mulberry continues to suffer the consequences of its misguided strategy to align itself with the ultra-luxury likes of Prada and Fendi,”

– Retail research firm Conlumino.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s